{ "schema": "https://bernan.ai/schemas/media-empire-v1.json", "version": "3.1.2", "updated_at": "2026-08-11", "status": "canonical", "brand": "Bernan Media Empire", "owner": { "name": "Eugeen Bernan", "role": "COO, Perennial Empire", "public_employee_count": "90+ employees" }, "north_star": "Build geography-independent revenue from real operating proof without exceeding 15 founder hours per week.", "economic_contract": { "high_ticket_percent": 65, "recurring_authority_percent": 35, "founder_hours_weekly_cap": 15, "reallocation_gate": "Do not change the split from views alone. Revisit it after five paid AI Operator Sessions, the first paid Room month, and the eight-week commercial checkpoint." }, "positioning": { "master": "I run operations inside an approximately $20M construction company. I show the AI systems we actually use, what broke, what worked, and how another operator can apply the same principle.", "allowed_company_claim": "We built Perennial Empire to approximately $20M. Now I use AI to make it faster, less dependent on handoffs, and capable of doing more with fewer executive bottlenecks.", "prohibited_company_claim": "AI grew Perennial Empire to $20M.", "organic_audience": "Anyone accountable for making a business operate better. No employee-count ceiling.", "paid_target": "Service businesses with roughly 10 to 500 employees. Larger companies remain eligible through referral or strong inbound fit." }, "offer_ladder": [ { "id": "starter", "name": "AI Operator Starter", "intent": "show_me", "price_usd": 0, "billing": "free", "state": "live", "promise": "Turn one repeated workflow into a testable AI build brief.", "destination": "/operator-starter" }, { "id": "room", "name": "AI Operator Room", "intent": "build_with_me", "price_usd": 97, "billing": "monthly", "price_state": "working founding price", "state": "founding_interest", "enrollment": "evergreen and uncapped when checkout and core delivery are healthy", "promise": "Use the same operating patterns Eugeen uses inside Perennial Empire to install one useful AI capability in your business each month.", "includes": [ "guided implementation path", "one weekly group implementation lab", "recorded and indexed replays", "one rotating member teardown selected from applications", "one structured question thread", "searchable artifact archive" ], "excludes": [ "unlimited private access to Eugeen", "custom integrations", "individual reply-time promises", "a guaranteed personal teardown" ], "destination": "/room" }, { "id": "session", "name": "AI Operator Session", "intent": "build_for_me", "price_usd": 1250, "billing": "fixed", "state": "approved", "promise": "One workflow, up to two hours directly with Eugeen, ending with an installed starting system or a build-ready blueprint.", "destination": "calendly" }, { "id": "sprint", "name": "Workflow Build Sprint", "intent": "build_for_me", "price_usd_min": 3500, "price_usd_max": 7500, "billing": "fixed scope", "state": "approved working band", "promise": "Install one valuable operating workflow with bounded inputs, guardrails, ownership, and an explicit completion test.", "entry_rule": "Qualified through an AI Operator Session or equivalent paid diagnostic.", "destination": "calendly" }, { "id": "partnership", "name": "Systems Partnership", "intent": "build_for_me", "billing": "custom", "state": "selective", "promise": "Sequence and govern multiple operating-system builds after fit is proven.", "entry_rule": "Application only after a paid Session or completed Sprint.", "destination": "calendly" } ], "conversion_routes": [ { "intent": "show_me", "buyer_language": "Show me what is possible", "primary_offer": "starter", "next_offer": "room" }, { "intent": "build_with_me", "buyer_language": "Build it with me", "primary_offer": "room", "upgrade_offer": "session" }, { "intent": "build_for_me", "buyer_language": "Build it for me", "primary_offer": "session", "next_offer": "sprint", "advanced_offer": "partnership" } ], "pack_lineage": { "canonical_generation": "July 2026 Outdoor Inc 11-pack AI Infrastructure stack", "state": "live private client delivery; reusable product and consulting spine", "client_install_limit": "Do not claim a client-verified cold install until that receipt exists.", "archive_generation": "The older 43-pack public gallery is an archive and salvage pool only.", "room_boundary": "Room members receive guided self-install versions, labs, replays, and peer proof. Client-specific integrations and private delivery remain consulting work." }, "packs": [ { "order": 0, "id": "setup", "name": "Setup", "promise": "Prepare the machine, terminal, Node, and security ground rules." }, { "order": 1, "id": "foundation", "name": "Foundation", "promise": "Create the constitution, business brain, facts, and operating posture." }, { "order": 2, "id": "memory", "name": "Memory", "promise": "Preserve business knowledge and session continuity." }, { "order": 3, "id": "browser", "name": "Eyes and Arms", "promise": "Let the operator read and act on the web safely." }, { "order": 4, "id": "connect", "name": "Connect", "promise": "Connect mail, calendar, and files, read-only first." }, { "order": 5, "id": "canvas", "name": "Canvas", "promise": "Make outputs match the buyer's brand." }, { "order": 6, "id": "guardrails", "name": "Guardrails", "promise": "Stop risky actions through deterministic gates." }, { "order": 7, "id": "pulse", "name": "Pulse", "promise": "Measure what the operator did and whether it is healthy." }, { "order": 8, "id": "brief", "name": "Morning Brief", "promise": "Deliver one scheduled operating brief." }, { "order": 9, "id": "cockpit", "name": "Chief of Staff", "promise": "Triage mail and stage replies for review, never auto-send." }, { "order": 10, "id": "skills", "name": "Skill Builder", "promise": "Turn a repeated task into a reusable command the buyer owns." } ], "content_contract": { "first_cycle_original_masters": 12, "weekly_original_masters": 3, "platforms": ["LinkedIn", "Instagram", "TikTok", "YouTube Shorts"], "portfolio": { "operator_receipts": 6, "operator_stories_or_comedy": 3, "build_with_me": 2, "authority_opinion": 1 }, "default_path": "real operating problem -> native content -> owned identity -> right-sized offer -> pack delivery -> verified outcome -> stronger proof", "claim_states": ["verified", "partially_verified", "user_stated", "modeled", "prohibited"] }, "measurement": { "content_id_required": true, "attribution_fields": ["source", "medium", "campaign", "content", "first_source", "first_medium", "first_campaign", "first_content", "last_source", "last_medium", "last_campaign", "last_content", "intent", "first_path", "consent_state"], "funnel_events": ["intent_viewed", "path_selected", "lead_captured", "booking_opened", "booking_scheduled"], "commercial_gate": "At least one published asset must join to an owned subscriber and then to a paid booking or membership in the first 30-day cycle.", "geography_independence_gate": "Five independent paying buyers must sit outside the existing local or relationship-led pipeline, at least two must originate from published content or the owned funnel without a warm referral, and their aggregate fully loaded contribution must be positive.", "recurring_proof_gate": "After the second eligible Room billing cycle, at least two eligible paid members must renew, aggregate Room contribution must be positive, and direct Room work must remain within the 2.25 planned founder-hour ceiling.", "attention_rule": "Views diagnose creative. Attributed contribution, outcomes, renewal, and founder burden decide allocation." }, "public_endpoints": { "human_start": "https://bernan.ai/start", "machine_canon": "https://bernan.ai/.well-known/bernan-media-empire.json", "canon_schema": "https://bernan.ai/schemas/media-empire-v1.json", "ai_index": "https://bernan.ai/llms.txt", "starter": "https://bernan.ai/operator-starter", "room": "https://bernan.ai/room" }, "known_unbuilt_boundaries": [ "Room payment checkout and automated member provisioning are not live.", "The Room price and retention promise still require paid validation.", "The joined content-to-paid conversion path has not yet produced a measured cohort.", "Real short-form retention data is still needed before changing the creative system." ] }